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Date:May 18, 2021

Forum Titled "The Future of Museums: New Journey and New Actions" Held at Capital Museum of China


A forum as part of International Museum Day 2021 (IMD) was held at the Capital Museum of China in Beijing. Li Qun, deputy minister of Culture and Tourism Ministry and head of the National Cultural Heritage Administration, attended the forum and made a keynote speech. Wang Xudong, director of the Palace Museum, and Liu Shuguang, chairman of the Chinese Museums Association (CMA), also attended the forum. The forum was hosted by Guan Qiang, deputy director of the National Cultural Heritage Administration. Over 200 representatives, administrators, and experts from the National Cultural Heritage Administration, the CMA, Beijing Municipal Administration of Cultural Heritage, and cultural heritage departments across the country attended the forum.


       ▲Guan Qiang, deputy director of the National Cultural Heritage Administration, and Luo Jing, director of the Department of Museums and Social Heritage (Science and Technology) of the National Cultural Heritage Administration hosted the forum.


Li Qun pointed out in his keynote speech that China's museum industry made historic achievements during the 13th Five-Year Plan period. In 2020 especially, in the face of a series of major tests such as the fight against the Covid-19 pandemic, the fight to safeguard resumption of work and production, the war on poverty alleviation, and the battle against floods, and so on, museums across the country actively responded, took the initiative, and made remarkable achievements in fighting against the epidemic, comprehensively deepening reforms, and promoting high-quality development. Li explained that based on the new situation, museums should look toward the future, devote themselves to inheriting and carrying forward Chinese culture, serving economic and social development, meeting the needs of the people for a better life, and promoting exchanges and mutual learning among human civilizations. Museums should forge ahead on a new journey, take new steps, and make joint efforts to build China into a world power for museums.



▲Lin Qun, deputy minister of Culture and Tourism Ministry and head of the National Cultural Heritage Administration, delivered a keynote speech at the event.


 With the theme of "The Future of Museums: New Journey and New Actions," the IMD forum invited senior experts and scholars working in the fields of museum administration, archaeological research, cultural education, architectural design, internet technology, and mass media to have in-depth discussions on the responsibilities and mission of museums in the current day. 


In his speech entitled "Thematic Features — the Construction of Museums' unique features," Cui Kai, an academician and architect at the Chinese Academy of Engineering, proposed that the architectural design of museums should move past the old method of focusing only on a building's shape, and pay more attention to the appeal and cultural spirit of architectural spaces. Discussing the concept of a "borderless museum," Chen Ruijin, director of the Suzhou Museum, suggested that museums should actively break down barriers, make the most of their own resources to provide more diversified cultural services for the public. Li Ruiying, a broadcasting counselor at the China Media Group and chairman of the Broadcasting Hosts Committee of China Federation of Radio and Television Associations, analyzed the different and common characteristics of museums and mass media and explained the significance and bright prospects of their interactions and cooperation in the new era using vivid cases. Luo Wei, Huawei's chief scientist, used the breakthrough exhibition of "Pursuing Eternity: Conservation of Museum Collections in China" as an example to show how the viewing experience of the traditional physical exhibition of cultural heritage can be augmented using digital and cloud technologies, and demonstrated the deeply-integrated intelligent cultural tourism mode of "Culture + Art +Technology." Tai Xiangzhou, artist and Ph.D. student at the Academy of Arts & Design, Tsinghua University, discussed the charm of many traditional Chinese ink paintings found in museums and analyzed the significant influence of ancient paintings on contemporary Chinese artists. Qi Dongfang, professor and doctoral supervisor at the School of Archaeology and Museology, Peking University, stressed that museums should take the initiative to break industry stereotypes, extend the content supply of museums, and better lead and meet the spiritual and cultural needs of the public. Centering around the "integrity" and "innovation" in the development of museums in the new era, Han Zhanming, director of the Capital Museum of China, advocated for museums to restore their connection with the public using innovative models and reshape the public image of museums through their efforts in improving social construction and pursuing social development.


▲Cui Kai, an academician and architect at the Chinese Academy of Engineering


▲Chen Ruijin, director of the Suzhou Museum


▲Li Ruiying, a broadcasting counselor at the China Media Group and chairman of the Broadcasting Hosts Committee of China Federation of Radio and Television Associations

 

▲Luo Wei, Huawei's chief scientist


▲Tai Xiangzhou, artist and Ph.D. student at the Academy of Arts & Design, Tsinghua University


▲Qi Dongfang, professor and doctoral supervisor at the School of Archaeology and Museology, Peking University


▲Han Zhanming, director of the Capital Museum of China

                    

Sponsored by the National Cultural Heritage Administration and the People's Government of Beijing Municipality, this forum was one of major events of IMD 2021. The forum looks to highlight the opportunities and challenges that face museums regarding their development in the new era and looks to utilize technologies such as 5G, digital, internet, and other scientific technologies for support. It also spotlights the innovative thinking and practices of museums through the cross-industry and interdisciplinary exchange of ideas. In doing so, these museums hope to capture the spirit of the times and contribute Chinese wisdom and strength to the construction of a community with a shared future for mankind.


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